If you have been in business for any length of time, especially a small business, then you are probably aware of a couple of basics of marketing. When you need to communicate with potential (and existing clients) then "branding" or creating a recognizable and memorable identity for your business is essential. This is a primary reason that a business will create a logo and typically a slogan which can be included in all forms of communication.
However, there are three (3) simple and inexpensive technology components that you can add to your marketing strategy which we have often seen overlooked by some of the very small businesses that we support.
Business Domain Name
Get a registered private domain name like yourcompany.com to establish an online identity for your business.
Create a website using your domain name to put your business brochure in front of millions of potential customers.
Use E-mail addresses with your domain name to reconfirm your identity and provide another link back to your website.
No matter what your thoughts are on this, most people expect a business to have a website and will often look for it when they first become aware of their existence. That starts with finding a domain name that is unique, easy to remember, and if possible it will have your business name in it. A registered domain name costs less than $20 per year and we help our clients find and register the one they like. Remember that someone in the business itself should always be listed as the "Registrant" for the domain name and not the tech company that does the registration to avoid future problems.
A Website using your domain name can be as simple as a single page with some contact info, but we also assist many of our clients with establishing a standard 4 page website (Home Page, Our Services, About Us, Contact Us) as a foundation. We can help you start work with standard formats using templates or we can work with our web designers on a more elaborate site. We have partners to provide hosting in highly available & redundant data centers for as little as $25 per month, but for sites that provide additional security or employee / client access we also have highly competitive pricing.
E-mail is usually included with Website Hosting and once you start using yours it will provide recipients with the name of your website everytime you send a note. If you create a signature then you can also include your logo and a direct link to your website if you choose. While we all know there is no way to eliminate Spam completely from our inboxes, automated spam filters are included and by getting off the major targets like gmail.com and yahoo.com you can avoid many of the attacks.
Let your Technology strengthen your Brand and help grow your Business!